Which action should be avoided when educating clients and the public during an FMD outbreak?

Which action should be avoided when educating clients and the public during an FMD outbreak?

• A. Telling the public your speculations
• B. Staying calm
• C. Providing a FAQ sheet
• D. Providing current and consistent information

Answer: (A)

In risk communication during an FMD outbreak, sharing information that is unverified or speculative should be avoided. Speculations can be wrong and evolve as new data come in, which can mislead the public, shake trust, and create unnecessary fear or noncompliance with control measures. Instead, speak calmly to help people feel reassured, provide a FAQ sheet to address common questions consistently, and offer current and consistent information so the public understands what is known, what isn’t, and what actions to take. These practices build credibility and help ensure messages are clear and actionable.

In risk communication during an FMD outbreak, sharing information that is unverified or speculative should be avoided. Speculations can be wrong and evolve as new data come in, which can mislead the public, shake trust, and create unnecessary fear or noncompliance with control measures. Instead, speak calmly to help people feel reassured, provide a FAQ sheet to address common questions consistently, and offer current and consistent information so the public understands what is known, what isn’t, and what actions to take. These practices build credibility and help ensure messages are clear and actionable.